As 2025 draws to a close, we’ve been taking a moment to reflect on what has been a truly memorable year at Circle. From community recognition to new ways of connecting with you, this year has been about growth, generosity and trying something a little different... all while staying true to what Circle does best.
Here are some of the moments that made 2025 so special.
Our First Instagram Live Sale
This year also saw a Circle first: our very first Instagram Live sale. Stepping outside our comfort zone and trying something new was both exciting and nerve-wracking, but the response was incredible. It opened up a new way to share pieces in real time, answer questions instantly and connect with customers near and far, and it’s something we’re excited to build on in the future.
A Muddy Awards Win
One of the proudest moments of the year was winning a Muddy Stiletto Award, a recognition that means so much because it comes directly from our community. Being voted for and supported in this way reminded us why we do what we do, and how lucky we are to have such a loyal, engaged group of customers around us.
Pop-Ups, Clearance Sales & Seeing You In Person
There’s nothing quite like meeting customers face-to-face, and 2025 provided us with plenty of opportunities to do just that. Across the year, we hosted 8 pop-ups, 4 pop-up clearance sales, and 4 clearance sales in the shop. Welcoming both familiar faces and new ones through the doors. These moments (chatting, styling, catching up) remain one of the most rewarding parts of running Circle.
Giving Back Through Charity Donations
Giving back continues to sit at the heart of Circle. In 2025, we were honoured to support Shooting Star Children’s Hospice through charity donations, helping to contribute where we could. It’s a small way of using our business to support work that truly matters.
A Standout Year on Instagram
Our Instagram community grew stronger than ever this year. In 2025, we shared 150 posts, showcasing new arrivals, styling ideas, behind-the-scenes moments and everything in between.
One post in particular really stood out and became our top-performing post of the year with 966 likes and 31 comments. Seeing that level of engagement was a huge boost and a reminder of how powerful storytelling and genuine connection can be. You can view the reel from @stylingbybec here
Looking Ahead
2025 has been a year of milestones, experimentation and gratitude. Every award vote, like, message, visit and purchase has helped shape what Circle is today, and we couldn’t do it without you.
Thank you for being part of our journey. We can’t wait to see what 2026 brings.