Collection: Bella Freud

Bella Freud is a London-based fashion label founded by the designer of the same name, known for its bold, playful knitwear and sophisticated, contemporary pieces. Established in 1990, the brand often features provocative slogans, nostalgic pop culture references, and a distinct rock 'n' roll aesthetic that appeals to a creative, style-conscious audience. Signature designs include sweaters with iconic phrases like "1970" and "Ginsberg is God." Bella Freud's collections blend wit with classic tailoring, creating an edgy, modern take on luxury fashion that resonates with trendsetters and individualists alike.